When you create an article and you write as if you are speaking to a very close friend and something happens between you and the article reader. I would not say it happens to every one that reads your articles and as some readers might not like what you have to say or they may just not click with you.

But in the majority of cases when you write an article that gives valuable information about the topic in question then you create instant rapport between the 2 of you. It's like that in real life too, when someone and a friend, colleague or family member gives you detailed information about a topic you are interested in, you listen and you are all ears! And as you begin to realise that the speaker is knowledgeable and is telling you things that you had no idea existed and then you are in awe.

When a surfer reads your informative article they begin to trust and believe in you. They begin to see you as the resident expert and they do not want to lose you as a colleague. They know or they believe that if they hang around you long enough then they will learn even more about the topic of discussion. And that is what happens when you write an article that is FULL of useful content.

After your reader has read and digested the information they have no hesitation in clicking the link that you have provided in the article and in order to be taken to your squeeze page and to join your list.

As I said earlier there are those that will read your article and decide that you are not the type of person they are looking for but that's okay because they will not want to join your list. They will not click your link and so it goes without saying that those subscribers that are ON your list have a psychological connection with you. They trust you and they want to learn more from you and as such you will find that they are the easiest subscribers to sell to.

The subscribers ON your list that have come from the articles you submit online are the most valuable and most profitable subscribers you can find. They are more valuable than pay per click or newsletter exit ad subscribers.

Six months after starting with this article marketing I learnt that each and every subscriber ON my list was worth $1.68 to me each and every month. And when I realised how phenomenal that was I just went about writing more articles. Now my subscriber spend is much higher but you have to START from somewhere.