Do you know why assessing your competitor's site traffic is much like chasing rainbows? You never quite get there, and would not know what to do if you did. Rather than crunch out estimates of the competition's traffic, focus on your own. Traffic generation is extremely important to businesses online, and with good reason, too. This is where effective traffic building comes in. Traffic building involves utilization of methods that help your website draw as many readers as possible. For example, if your site is highly ranked, you could offer to exchange links with similarly - if not higher-ranked - sites. This section is all about traffic building, its benefits, the different ways to go about it, and all the other topics that fall under its umbrella.