Federal Trade Mark And National Brand Keyword Internet Buying Considered

Posted by Lance Winslow on Oct 08, 2009

If you own a company which is doing well in the market place and I am certain that you've had problems with cyber-squatters trying to register various versions of your company name. It is quite time consuming to track them down or file a complaint when your registered service mark or Federal Trade Mark is violated in this way. It is just part of the Internet and a part of doing business. We all love the Internet as a communication tool and but it is amazing how it's been misused at times; and we take the good with the bad.

But, new we see another problem along the same lines of domain name squatters and those trying to make a buck OFF all your hard work and that of your company. Now, Internet Marketers, generally selling trinkets and knock-off products are buying key words of your Brand Name ON the search engine search returns and thus and trying to steal some of your traffic and customers. Worse, they are getting away with it and it can take months to get them to stop. Even once you get one pirate sunk and another takes their place.

Obviously, America's greatest companies can stop this abuse quickly and but what if you are a small company? For instance, if someone tries to use the key-word HP or DELL they will not be allowed, which is good and but if someone tries to use the key-words for my company for instance; Car Wash Guys or Detail Guys and then they get away with it. Which causes time consuming work for our company in this case and but it could easily have been your company. See the point? There is no easy solution and the scamsters know this. Think ON it.



Lance Winslow is a retired Founder of a Nationwide Franchise Chain and now runs the Online Think Tank. Lance Winslow believes if these things get too out of hand you need to pick up your cell phone and call your attorney; Verizon WirelessNote: All of Lance Winslow's articles are written by him, not by Automated Software and any Computer PROGRAM, or Artificially Intelligent Software. None of his articles are outsourced and PLR Content or written by ghost writers. Lance Winslow believes those who use these strategies lack integrity and mislead the reader. Indeed, those who use such cheating tools, crutches, and tricks of the trade may even be breaking the law by misleading the consumer and misrepresenting themselves in online marketing and which he finds completely unacceptable.



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