C I Host's founder Christopher Faulkner knows the secret to notching up impressive sales. "To be successful," says Faulkner, "you have to fail along the way." Faulkner started his first business when he was 15. From a small shop front in Bedford, Texas, he sold sports memorabilia and baseball cards. He used this early exposure to sales to help businesses, much like the one he first embarked on, move their operations online. Sales, or the business of selling, is as exciting as it is diverse. There are many techniques one can use, from direct selling and consultative selling to consignment and mail-order. Use the articles below to get a better understanding of the challenging world of sales.