It's often been said that there is no such thing as bad publicity. In fact, with good press relations, or PR, it is possible to transform even the devil into a popular action figure. PR involves the management of the information flow between a business and its public. One fundamental PR technique is the identification of a target audience. After zeroing in on this target, messages are then tailored to appeal to the subjects. More often not, specific segments in a given population become the subjects of PR targeting. Another technique is called "spinning". A spin is a specially chosen slant, so preferred because it presents someone or something in a very favorable light. Spinning methods include cherry picking, or selectively presenting only the facts that support one's position and the non-denial denial, which involves the use of euphemisms to confuse audiences. An example would be, "There's no way I would condone such an action, but it's also possible that given the circumstance, I may have." This section contains articles relating to PR and the topics that are under its umbrella.