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Marketing Direct Articles

Marketing direct has its roots in 1867. To be specific, it began upon the invention of the typewriter, which enabled people to create and distribute roughly made versions of mail-order catalogues. Aaron Montgomery Ward created the first mail-order catalog in 1872. It was not until 1961, however, when marketing direct existed as a widely accepted concept. In a speech, the pioneer of direct marketing techniques Lester Wunderman, coined the term direct marketing. Today, the most prevalent form of direct marketing is junk mail, which includes catalogs, pre-approved applications for credit cards, free trial CDs, and other forms of product or service advertising - all of them unsolicited. Experts further refine junk mailing into targeted mailing. Targeted mailing involves the use of database analysis, wherein a software analyzes who are most likely to respond to an ad positively. Mail is then sent out to these targets. This section contains articles relating to marketing direct and the topics that are under its umbrella.
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Posted by Dave Zeller. Published on Jan 19, 2009
What if there was a way to free yourself from the daily grind through a business endeavor that would allow you to become your own boss? You've seen the commercials, heard about friends' owning their own businesses, and see others making tons of money from Multi-Level Marketing (MLM) systems. But you aren't quite sure what MLM marketing systems are, what they do and if they could work for you.
Posted by Durlabh Singh. Published on Nov 24, 2008
Hiring a reputable legal answering service should be a major priority in terms of outsourcing work for your law firm. After all, incoming calls are the crux of an attorney’s business; it’s the main way they get new clients. Therefore, your phone answering services need to be professional, reliable and informed on exactly what you do. Here are a few tips on hiring a reputable remote receptionist service: