Marketing direct has its roots in 1867. To be specific, it began upon the invention of the typewriter, which enabled people to create and distribute roughly made versions of mail-order catalogues. Aaron Montgomery Ward created the first mail-order catalog in 1872. It was not until 1961, however, when marketing direct existed as a widely accepted concept. In a speech, the pioneer of direct marketing techniques Lester Wunderman, coined the term direct marketing. Today, the most prevalent form of direct marketing is junk mail, which includes catalogs, pre-approved applications for credit cards, free trial CDs, and other forms of product or service advertising - all of them unsolicited. Experts further refine junk mailing into targeted mailing. Targeted mailing involves the use of database analysis, wherein a software analyzes who are most likely to respond to an ad positively. Mail is then sent out to these targets. This section contains articles relating to marketing direct and the topics that are under its umbrella.