Internet and businesses online are connected by an umbilical cord far stronger than biological. So strong is the connection, in fact, that without the Internet, businesses online would cease to exist altogether. Startup companies, in particular, rely heavily on the Internet for its operations and market base. Not only does the Internet bring their goods and services to a larger audience, it also keeps costs low. After all, with the goods sold online, there is no reason to pay for such hefty overhead costs as space improvement and employee salaries. This section explores the relationship between the Internet and businesses online, and outlines how the development of one heavily influences the outcome of the other.