Had Walt Disney known Mickey Mouse would someday be smiling and waving from a castle in France, would he have designed the big-eared mouse differently? Disney's successful expansion into foreign markets illustrate the huge challenges that are part and parcel of international business. Six months after Euro Disneyland opened its doors to the French public, it lost 34 million U.S dollars. The reason? It threatened French cultural traditions. To stem losses, Disney quickly adapted to the French way of running amusement parks. Rather than focus exclusively on American methods and business interests, Disney incorporated the French quality of life into its enterprise. It conducted surveys on the eating habits of the French: do they want hot dogs or would they rather eat spare ribs using bare hands? Disney's experience with the French market demonstrates just how difficult international business can be. This section contains resources relating to international business and the topics that are under its umbrella.