What do Walk Against Want, Red Nose Day, and Christian Aid Week have in common? All three are fund raising campaigns which rose to national prominence for their cause as well as the massive participation of celebrities and other personalities. When famine struck repeatedly in Ethiopia, a series of fundraising events were held for three consecutive years - the Band Aid in 1984, the Live Aid in 1985, and finally the Sport Aid in 1986. Fundraising provides non-profit organizations with the means to obtain money for their causes, if not their operations. At the same time, it gives companies with the chance to improve their image by aligning themselves with certain causes and at the same time, write off their donations as tax deductions. The articles in this section are all about fundraising, and include resources on a variety of topics such as relationship building, the development of strategies for locating and getting donors, the customization of fundraising approaches, effective allocation of resources, the tools for overlaying market segmentation data, and the like.