The internet hosts millions of websites that are accessed by millions of the surfers daily. Web world is fast paced, where time is of any essence. Surfers look for products, services or information from the vast database of the internet. The urge to reach the desired target quickly, makes the visitors to skip through websites or pages that fail to capture their attention in first glance. To captivate the visitors and stop them from skipping the site, it is important to place customer testimonials in the prime spot of the website or page in such a way that it stops the visitors�  midway and forces them to think about it for some time.

Presenting True Testimonials

�Honesty is the best policy� is a famous saying and it should form the pillar of the business, especially when it comes to presenting the prospective customers, the testimonials of people who have used the product or service. True and good customer testimonials boost the image of the product or service, advertised on the site. Displaying the correct feedback from the product users along with their names, website, email address and contact number greatly helps in wining the trust of the visitors to the site. It removes any doubt that might linger in their heads about the truth of the claims regarding product performance or quality, by crosschecking with people who have used it in the past or are regular users.

A Persuasive Marketing Tool

Good feedbacks from the past or current users help boost the image of the product or service offered by the site. The positive feedbacks in form of good customer testimonials are good enough to drive up the online sales of the product or service. The visitor can trust what is said is the site and have no need to worry about the quality or performance. This also considerably reduces the risk as they are assured of the capability of the product to deliver results in form of�  reliable customer testimonials presented on the site. Thus the feedbacks can be effectively used as a persuasive marketing tool to push up the online sales by converting more visitors into buyers.

Placing the Testimonials in the Right Place

It is important to place the testimonials in the middle or right side of the website because these parts attract the attention of the visitors the most. Displaying short quotes from the testimonials in the bold form on every page with a link that loads a page with full text is a fine way to capture the attention of the visitors and focus their attention on the salient features, benefits and advantages mentioned in the customer testimonials.