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Business Book Reviews

The Smartest Men In the Room, Permission to Steal, Who Moved My Cheese? and thousands of other books focusing on some aspect of business pour out of publishing houses like oil from a gusher. Business in all its aspects and from all angles is one of the hottest topics in the book market today. Even housewives and schoolteachers are reading about inspirational leadership or energy market strategy, and biographies of business leaders sometimes make the bestseller lists. Business is so influential and changing so quickly that a huge number of books may be necessary to cover it all. Which ones are worth the time to read them? Get into the book reviews section of our articles database. Narrow down your subject, looking at international business, leadership, innovation, competition, communications, marketing, ethics or many more subcategories of business. Find a review that gives you a look at the book that meets your needs. If you host a website with a business audience, here's your source for content. You may purchase one article or hundreds from us.

 
Business Book Reviews Articles
 
Book Review - Marketing Warfare, By Al Ries And Jack Trout
By: Matthew Loe | 2008-12-26 | Business Book Reviews
The book I read is called Marketing Warfare. This review was written from a military point of view and describes how these age old war strategies are being filtered and applied towards marketing, and how those marketing principles are being used in today's war effort.
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