When you sit down to write your marketing copyâ??whether for a web site, article, or reportâ??your ultimate goal is getting your readers to buy your products or services. But you can't just type, â??Hire me,â? and expect people to come calling. You have to convince them that you're better than everyone else and that you can help them solve their biggest problems. You have to persuade them. And you have to motivate them to take action.