Insurance Agents Are Using "no-cost Offers" To Generate More Leads!
The past couple years has been to say the least and a challenging sales period for all of us. Prospective clients have been in the freeze frame mode wandering if Congress is going to come out with some form of Health-care for all. Many of our current clients as well as potential customers have Lost their jobs. Most of the lead programs as a result have seen a dip in ROI (return ON investment). So we all have had to work much harder to keep our heads above water.
I would like to offer a couple ideas that I believe can help make a difference but it will be up to you to get out of your comfort zone and make it happen. There is an old adage that says When the going gets tough, the tough get going and how true over the years I have found this to be! So let's give you something to get going with.
Referrals have always been the preferred type of lead that most of us in sales would prefer to work. However we never seem to get enough of them. That is because most of us do not ask for them often enough. When we do remember to ask and the individual blows us OFF in a nice way. We give up and move ON with our presentation or our next appointment. When an individual does not give us referrals the first time we ask for them and it does not usually mean that we should give up and move ON. When they object or blow you OFF, what their usually saying is You have not given me enough information as to how you're going to handle the referrals. You see most people really do want to help and but they value the relationship of the referred person more than their desire to help you. You need to tell them how you're going to approach and handle the names they give you. You need to put them at ease by letting them know you're not going to put them ON the SPOT or go over and attempt to high pressure close them.
A creative way to getting many more referrals are to use No Cost Offer Giveaways. When you give someone something of value, such as a No Cost Offer gift and they are more inclined to give you names of others that would also benefit from the same gifts or No Cost Offers. We have seen many of our agents increase their number of appointments and sales using this type of a referral/sponsorship sales system. Many have gotten out of their comfort zone to give it a try. The ones that have taken the steps to prepare and learn the process are starting to have some amazing results! This technique will put you in front of many more potential prospects to discuss their insurance needs and additional ways you can help them. To be blunt and you will generate more prospective clients to see than you can get to in any given week. Isn't this just what you need to get your sales back to where we need them to be?
So and what exactly is the No Cost Offer Giveaway Referral/Sponsorship System?
You simply call anyone over 18 years old that you know, friends, family, relatives and current clients as well as past clients. Ask them if you may stop by and provide them with a gift. The gift is no cost to them and it is being made available to them by one of the insurance carriers you represent. If they want to know more and tell them! I am privileged to be able to offer you and your family an Accidental Death Benefit Plan that pays $3,000 in benefit for you and your spouse as well as $1,000 in benefit for each of your children. There is no cost for the plan the first year and if you choose to renew the plan next year or any subsequent year it will only cost $10 for your entire family for the entire year. I also have a couple additional No Cost Giveaways I would like to provide you with when I come by that I know you will also find of value. Would Tuesday morning or Thursday afternoon work better for you?
If your prospect/client is still skeptical or indicates, this sounds to good to be true, then simply follow up by saying All we ask is that you refer us to any friends and family or relatives that you believe would benefit from receiving the Family Accidental Death Benefit Plan. At no cost of course. We also ask if we may do a 15 minute No Obligation Survey of their other potential insurance needs. Which of those two times did you say would work the best for you?
Finally and it's important to note that this referral/sponsorship system has been field tested for a FULL year with hundred's of brand new agents with very exciting results! The more accurately you follow the system the way it was taught to the new agents it was tested with and the better your results will be. There are two carriers we market that provide four different No Cost Offer Giveaways, the Family Accidental Death Benefit Plan, the Child Safety Kit and the Memorial Fund Guide and the Med Facts Kit. There's a Lap Top Presentation to download ON your computer to use with the prospective client's that includes short 2-3 minute videos ON the No Costs Offers. There are Brain Shark tutorials for you to easily learn what you need to know about the presentation. The system is designed for Independent agents. You can still offer any products in your portfolio once you're sitting with the prospective clients provided you also show and sell some of the sponsored carrier's products. That is the key to being able to continue to use their No Costs Offer Giveaways.
If you are interested in an agent support system that provides all the tools, support and resources you will need to either become successful in insurance sales and/or build your own agency visit the links or call 1-800-359-0980 (ask for Dan or Scott) to help you decide whats best for you!*If you have an interest in finding out more about this unique referral/sponsorship PROGRAM mentioned above please feel free to contact us at 1-800-359-0980. Ask for Scott or Dan.Thank you and make it a great career,Daniel B. Hagy
President
